The Story Behind Varun Duggirala and Pooja Jauhari’s EMoMee

With EMoMee, the creative entrepreneurs are bringing storytelling, play and life skills together to create a different kind of experience for children.

Children’s content has traditionally been built around one simple goal: keeping young audiences entertained. Varun Duggirala and Pooja Jauhari are approaching the category from a different angle — asking what happens when entertainment can also help children understand themselves and the world around them.

That thinking sits at the heart of EMoMee, a children’s brand built around stories, characters and experiences designed to introduce essential life skills from an early age.

From Building Brands To Building For Children

Before EMoMee, Varun and Pooja had already spent years working at the intersection of creativity, culture and digital media.

Varun Duggirala co-founded The Glitch, a digital creative agency that became one of the prominent names in India’s digital advertising space. Pooja Jauhari, meanwhile, served as CEO of The Glitch, helping shape its growth and business direction.

Their experience gave them a close understanding of how stories influence audiences and how brands can build lasting connections. EMoMee became an opportunity to apply that understanding to a very different audience: children.

A Different Take On Learning

The idea behind EMoMee is rooted in a simple observation. Children learn through far more than classrooms and textbooks. Stories, characters, conversations and play can all influence how they understand emotions, relationships and everyday situations.

EMoMee uses these formats to introduce concepts such as confidence, empathy, creativity and emotional intelligence.

Rather than positioning life skills as another lesson children have to sit through, the brand aims to weave them naturally into engaging experiences.

Building A World, Not Just A Show

What makes EMoMee interesting is its ambition to operate beyond a single piece of content.

The brand is developing an ecosystem around its characters and stories, bringing together entertainment, play and learning. Its animated content forms one part of that world, while products and experiences extend the characters into children’s everyday lives.

That approach reflects a broader change in children’s entertainment. Audiences increasingly move between screens, physical products and interactive experiences, creating opportunities for brands to become worlds that children can participate in rather than simply watch.

Where Creativity Meets Life Skills

For Varun and Pooja, the opportunity is not simply to create another children’s entertainment property. It is to make meaningful ideas feel accessible through formats children naturally enjoy.

The combination of Varun’s creative and storytelling background with Pooja’s experience in building businesses and brands gives EMoMee a foundation that sits between media, education and consumer experiences.

Its larger proposition is straightforward: childhood is a formative period, and the stories children encounter can play a role in shaping how they think, communicate and connect.

The Road Ahead

EMoMee represents a new chapter for two entrepreneurs who have already spent years understanding how culture and storytelling shape audiences.

Now, that lens is being applied to a younger generation.

As children’s media continues to evolve, the opportunity may belong to brands that can balance entertainment with meaning — creating experiences that children genuinely enjoy while giving parents something more valuable than screen time.

With EMoMee, Varun Duggirala and Pooja Jauhari are building toward exactly that intersection: stories that entertain, experiences that engage, and life skills that stay with children beyond the screen.

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